Twitter loses blue bird as Elon Musk rebrands to ‘X' logo

Publié le 24 juillet 2023 | 1 min, 193 mots | Par Orimédias

Twitter loses blue bird as Elon Musk rebrands to ‘X' logo

‘X is here! Let’s do this,’ CEO tweets, saying new app will incorporate audio, video, messaging, payments and banking.


The tech billionaire, who took over the platform in October 2022, replaced the famous blue bird with the new logo on Monday after crowdsourcing ideas from users over the weekend.

He also reportedly informed employees by email that Twitter would become X, as well as redirected the domain X.com to Twitter.com.

The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.



Musk had asked fans for logo ideas and chose one, which he described as minimalist Art Deco, saying it “certainly will be refined.”

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted Sunday.

The billionaire is CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal.


In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.

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